Plumbing · United States
ABC Plumbing
How rebuilding a site around a single obvious action — call us — tripled the phone volume in a single quarter.
240%more calls
The problem
A local plumbing company with strong word-of-mouth and a website that worked against them. The phone was buried, the services page was a wall of text, and the booking process did not exist on mobile.
The approach
- Made the phone number the most prominent thing on every viewport
- Cut the services page to three lines per service and a clear call-to-action
- Stripped pop-ups, sliders and anything else competing with the call button
- Added click-to-call from the address line in the footer
The outcome
- Call volume rose by 240% within three months
- The website was identified as the primary driver of the lift
- Service-mix held steady — the additional calls were qualified, not noisy
Industry case study · Reported in agency portfolio results.
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