Plumbing & HVAC · United States
Brico Mechanical
What a clean rebuild — clearer services, real photographs, a mobile layout that finally worked — did to the enquiry rate inside ninety days.
3.2×enquiries
The problem
An ageing mechanical-services site that read like a brochure and converted like one. Visitors landed, scrolled once, and left without ever finding the phone number.
The approach
- Reorganised the navigation around the three services that drive the phone
- Replaced stock imagery with real on-site photography of crews and trucks
- Rewrote the homepage around a single, very obvious primary action
- Rebuilt the mobile layout so the call button sits in thumb reach on every page
The outcome
- Form-fill enquiries up 3.2× in the first ninety days
- Bounce rate fell by 41% across the site
- Mobile sessions converted at parity with desktop for the first time
Industry case study · Reported by the agency that delivered the redesign.
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