Plumbing & HVAC · United States
Local plumbing & HVAC business
What a fast site and a Google Business Profile cleanup did to a local business that had been invisible to its own customers for years.
1,900%revenue
The problem
A small local trades business that was invisible to the searches their best customers were already doing. The site loaded slowly, ranked nowhere, and had no Google Business presence to speak of.
The approach
- Rebuilt the site mobile-first with a clean services structure
- Cleaned and fully populated the Google Business Profile
- Audited and corrected name-address-phone citations across the local web
- Wrote local landing-page content for the searches that actually convert
The outcome
- Revenue up 1,900% over ten months
- Organic traffic up 240% in the same window
- First-page rankings for the brand's primary local search terms
- The website became the business's number-one lead source
Industry case study · Publicly reported in a local-SEO post-mortem.
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